by Ayra Staff | Apr 24, 2026 | Ayra News, Business, Governance, Technical
Why your best customers keep getting interrogated and what enterprise leaders can do about it Sarah J. is the VP of Revenue at a mid-sized hotel chain. On any given Tuesday, one of her preferred corporate customers is standing at the front desk while an agent calls to... by darrell.odonnell@ayra.forum | Apr 13, 2026 | Ayra News, Business, Governance, Technical
Who Owns the Intelligence Layer? You already pay for a problem you’ve never named. Every time your organization verifies a credential across a boundary — a professional license from another jurisdiction, an authorization from another institution, a qualification... by darrell.odonnell@ayra.forum | Mar 4, 2026 | Business, Technical
Why Competitors Won’t Join What You Control — And What to Do About It Before Day One For: Business leaders inside Ayra member organizations who need their implementation teams to build governance in from the start — and anyone evaluating where governance fits in... by Ayra Staff | Jan 28, 2026 | Ayra News, Business, Governance, Technical
Most discussions about digital trust focus on identity technologies and compliance. The central challenge is how trust operates across systems. Trust fails not because tools are inadequate, but because systems are fragmented, poorly governed, and non-interoperable.... by Ayra Staff | Jan 8, 2026 | Ayra News, Business, Governance, Technical
Digital services increasingly cross organizations, sectors, and borders, but trust rarely follows. In this conversation, Darrell O’Donnell and Glenn Gore discuss why trust should be shared infrastructure, not a product, and what changes when governance and... 
by darrell.odonnell@ayra.forum | Feb 17, 2025 | Ayra News, Business, Governance, Technical
“Digital trust pertains to the confidence individuals, businesses, and societies place in the secure and reliable exchange of information and transactions within the digital realm.” – Pathway 2035 Report. We are excited to share that Ayra Association...