Introduction to Ayra
Ayra (eye-rah) is a new digital public utility for building trusted relationships online. It was conceived in March 2024 by a group of individuals and organizations who recognized that trust on the Internet has been steadily eroding—and that generative AI was now pouring gas on the fire. While there are many vendor-led and sector-specific solutions, piecemeal approaches are not enough to achieve the scale required for these efforts to rebuild and sustain trust online.