
meet our
Ambassadors
As a new layer of digital public infrastructure, Ayra needs to serve everyone equally—the way the Internet does today. This necessitates an organization built from the ground up to represent individuals from all walks of life.
Ayra Ambassadors are key to making this vision a reality.
What is an Ayra Ambassador?
The ‘voice of the individual,’ Ayra Ambassadors sit in our Member Advisory Council (MAC) and represent non-commercial interests and civil society at large.
Ambassadors play a critical role in Ayra governance, with responsibilities including:
Participation in Member Advisory Council meetings
including digesting pre-reads for important context into key issues and policy decisions.
Asynchronous discussions
across various online channels, based on an Ambassador’s specific interests, expertise, and available time.
Sub-committees or task forces
including industry working groups and additional advisory councils, based on an Ambassador’s interests.
Voting
on key decisions impacting Ayra’s direction.
Meet our Ambassadors

Lyn Brooks
Principal, dHub Group
Canada
Lyn is an advocate for user-owned data and data self-sovereignty by design and believes that ethics and governance go hand in hand. Lyn is a member of the AI Ethics Advisory Panel, Digital Governance Council. He is an Advisor to the Canadian Centre for Nonprofit Digital Resilience (Imagine Canada stewardship), is a working member of the UNGA Global Blockchain Business Council’s global standards mapping initiative GSMI 5.0 and is an Ambassador to the eMental Health International Collaborative eMHIC with an ethos of ‘connecting, collaborating, inspiring and making a difference’. Lyn believes it is a privilege to contribute and share in building a better future for all.

JC Cannon
Privacy Strategist, Technologist, Writer
United States
JC is a 6-year Navy veteran, where he served as a flight deck tech. After a 20-year career as a programmer across the US, England, France, and Sweden, he joined Microsoft where he spent 16 years on identity management, database compliance, application integration and online digital privacy. Upon leaving Microsoft he served in Congress as staffer. He has written two IT-related privacy books and 6 science fiction novels.

Pyrou Chung
Founder and Foundation Director, Knowledge for Development
Thailand
Pyrou directs the East West Management Institute’s programs on human rights and environmental justice in Southeast Asia under the Open Development Initiative. She founded the Knowledge for Development Thailand and has over 20 years of experience across Asia, Africa and Australia. As an ecologist and sustainable development expert, her work has been focused on the nexus between environmental governance, conservation and human rights, with an emphasis on digital technologies and artificial intelligence affecting environmental data justice issues. Through partnerships and participatory action research this work explores these intersections in order for Indigenous Peoples and environmental defenders to seek self-determination rights over lands and territories.

Görkem Çokçetin
Senior Digital Transformation Cloud Expert-Finance Sector & Digital Natives, Oracle
UAE & Turkey
Görkem has 20+ years of holistic banking experience in the UAE, Turkey, Germany, and Italy, with a focus on digital banking, innovation and corporate banking. He was formerly Senior Digital Product Owner for CBD Mobile and VP for Fintech Engagement and Digital Partnerships at Emirates NBD. He has also been a consultant for payment license application for UAECB and international business growth for Ksher. Görkem managed value added services and customer support for E20, the “first digital business bank in the UAE”. He has six years of experience as an Innovation Manager in the Yapi Kredi/Unicredit and participated in Unicedit’s group-wide project on employee idea generation systems to PSD2. He is leading the digital natives initiative in Oracle Cloud SMB organization.

Franziska Granc
Senior Project Manager, Nimbus
Germany
Franziska is an expert in digital identities, specializing in eIDAS, self-sovereign identities and trust services. She is author of several ENISA studies and articles on SSI, trust services from the cloud, interoperability and digital sovereignty. Franziska co-leads the Technology and Standardization team of Germany’s “Secure Digital Identities” showcase program and serves as board member of the Digital Identities Working Group at Bitkom. She has deep expertise of the identity and trust services market and actively contributes to ETSI ESI, the European organization for standardizing qualified trust services. She regularly speaks and moderates at international conferences and sits on various program committees.

Smita Gupta
Curator, OpenNyAI, Agami
India
Smita co-leads OpenNyAI (‘Open AI for Justice’), an initiative focused on leveraging artificial intelligence (AI) to enhance access to justice in India, which is anchored by the justice innovation field catalyst not-for-profit Agami. She is a lawyer and legal technologist who has been working at the intersection of AI, justice and law for the last three years and has been leading the building of AI Digital Public Goods like Natural Language Processing models and generative AI stacks along with a robust community of Justice AI innovators and entrepreneurs. She is part of the Digital Futures Lab Responsible AI Fellowship Lab and has authored several thought pieces at the intersection of law, justice and technology.

Akash Kapur
Senior Fellow, New America Foundation
United States
Akash is a writer, academic and practitioner who has worked in technology policy for over two decades. In addition to being a Senior Fellow in Planetary Politics at New America, he is a Senior Fellow at the GovLab at NYU and a Visiting Scholar at Princeton University, where he is co-leading an initiative on Digital Public Infrastructure (DPI). His work focuses on data ethics, identity and trust, AI in the global south, and Internet governance. Akash is a former NYT columnist and writes frequently for various publications, including the New Yorker, the WSJ, Foreign Policy, etc.

Hajji Mostafa Karim
Founder & Certified Social Entrepreneur, Muslim Marriage Services
United Kingdom
Mostafa‘s experience as a certified social entrepreneur and school governor has honed his leadership, governance and communication skills. He’s the founder of Muslim Marriage Services, the world’s only certified social enterprise Muslim matrimonial brand focused on digital security and social impact. Featured in a Yoti case study, Mostafa is dedicated to advocating for inclusive ID verification that respects all communities – a commitment that closely aligns to GAN’s values around fostering trust, transparency, and responsible technology use in digital identities. He studied pharmacology at the University of Liverpool and later pursued Executive Education in Islamic Philosophy at the University of Cambridge. Mostafa is a Foundation Chartered Manager (fCMgr). He’s currently pursuing a Professional Certificate in Strategic Management at the Wharton School, University of Pennsylvania.

Sharon Leu
Executive In Residence, JFFLabs, Jobs for the Future
United States
Sharon is an Executive in Residence at JFFLabs at Jobs for the Future, a national nonprofit driving the design and scale of technology-enabled approaches to promoting economic advancement. Sharon is focused on interoperability standards for digital credentials, building technical infrastructure for skills-based talent marketplace, and empowering individuals to use their data to access opportunity. Prior to joining JFFLabs, Sharon led postsecondary education innovation initiatives at the US Department of Education’s Office of Educational Technology and the US Department of Labor. Sharon hopes to be a park ranger when she grows up.

Viky Manaila
Trust Services Director, Intesi Group
Italy
Viky is an international expert in electronic signatures, digital identity, and digital transformation processes, and has successfully promoted the use of electronic signatures in Europe and the United States. She was a technical expert for the European Commission during the institution of Regulation 910/2014 (eIDAS) on electronic identity assurance, and for the design and roll-out of European, cross-nation e-procurement platforms and operations. Viky was one of the experts assessing the impact of revision of eIDAS, leading to the new European Digital Identity Framework and EUDI Wallet. She is a member of several high level European Commission and ETSI working groups that align policy and operations around trust identity, trust services, digital signatures, and cross-recognition.

Hilda Moraa
CEO & Founder, Pezesha
Kenya
Hilda is an award-winning serial fintech entrepreneur, a software engineer, and an author. She has more than 15 years of entrepreneurship experience in fintech and working with multinationals supply chain firms like Coca-Cola to develop innovations across Africa. Her first tech start-up was the first recorded multi-million dollar exit in the Kenyan ecosystem – way back in 2015.

Ioanna Noula
Founder, The Children’s Online Redress Sandbox
Greece
Ioanna is an expert in citizenship education and digital governance and was one of the founders of the Internet Commission, which conducted the first independent trust and safety audits for online platforms including the BBC, Sony PlayStation, Tinder, Meetic, and Twitch. Her current focus is the Children’s Online Redress (COR) Sandbox, which will work with children, platforms, and regulators to develop processes and tools for children’s online redress. The COR Alliance includes The Smile of the Child (Greece) and Webwise (Ireland). Both emphasise co-creation and participatory design with youth. Ioanna is also a Visiting Fellow at University College Dublin’s Centre for Digital Policy.

Jean Philbert Nsengimana
Chief Digital Advisor, Africa Centres for Disease Control and Prevention
Rwanda
Phil is the Chief Digital Health Advisor at Africa CDC and a special advisor to the Commons Project and Digital Impact Alliance, focusing on technology and data for Africa’s prosperity. Previously, he served as Rwanda’s Minister of Youth and ICT, where he pioneered initiatives like the Smart Africa and YouthConnekt Africa. Phil holds a Master’s in Public Administration from Harvard, a Global MBA in IT from SP Jain School of Global Management and degrees in Software Engineering and Computer Science from the University of Rwanda. He serves on multiple boards, including the Global Digital Inclusion Partnership and IntraHealth International.

Saarah Shah
Product Manager, Publicis Sapient
United Kingdom
A Product Manager with expertise in business transformation and decentralized identity, Saarah is passionate about driving the future of digital trust from a non-commercial lens. She is the lead product manager of a greenfield SSI traveler ecosystem, designing a hyper-personalized and seamless visitor experience. She’s focused on reinventing a human-centric identity ecosystem that empowers everyday individuals, particularly those of marginalized communities. She strives to ensure the voice of intersectional communities are represented strongly on the global stage. Saarah is a founder of DIDigest, where she articulates the product potential of SSI and participates in DIF. She currently works with travel and hospitality clients in the MENA region and co-chairs an internal working group to advance digital identity.

Rachel Sibande
Senior Officer, Global Development, Bill & Melinda Gates Foundation
Malawi
Rachel is a Malawian computer scientist and social entrepreneur. She is the Founder of mHub, a technology hub and incubator for innovators and emerging entrepreneurs. She is a technology advocate, a recipient of a Google Anita Borg Scholarship. She has championed the development and deployment of innovative technology solutions in agriculture, public health, election monitoring, citizen engagement, disaster management, and digital financial Services in 18 countries. She holds a PhD in Computer Science from Rhodes University in South Africa.

Anushka Soma-Patel
Independent Consultant
South Africa
Anushka has been shifting the dial on blockchain-based digital identity since 2018 and believes that this technology will enable a better tomorrow for all of us. She is currently the Product Manager for the Atala Prism Ecosystem at IOHK, Co-Chair of the South African Financial Blockchain Consortium Identity Working Group, guest lecturer for blockchain at the University of Cape Town Fintech Program, keynote speaker and member of the South African National Blockchain Alliance as well as Trust over IP Foundation. Anushka’s core purpose is fairness and equality. With her experience in IT and Lean combined with her MBA qualification, Anushka understands that blockchain and self sovereign identity are revolutionary technologies that will bring about positive changes that benefit customers and societies.

Satyajit Suri
Digital Identity Expert, ID4D Initiative, The World Bank
India
Satyajit has over 25 years of private, public, and international development sector experience with specific domain expertise in digital government, digital development, and digital transformation. In his current role as a Digital Identity Expert with the World Bank’s Identification for Development (ID4D) initiative, Satyajit has supported the design and implementation of foundational digital ID programs in developing countries across Africa, including linkages with civil registration systems and social protection programs. Satyajit has done Computer Engineering from India and has obtained his MBA from the MIT Sloan School of Management. He is also a recipient of Fellowships from the UK Government’s Chevening Program for Leadership and Excellence and the MIT Legatum Fellowship for Development and Entrepreneurship.

Jacques von Benecke
Group Chief Technology Officer, Druk Holdings & Investment Bhutan
Australia
Jacques consults for the Royal Government of Bhutan’s (RGoB) as a member of the Government Technology Commission. Jacques comes with over 35 years of IT experience and has focused on business transformation through innovation since completing his MBA in 2008. Jacques has experience working for large global tech giants like Amazon Web Services (AWS), British Telecoms, BHP Billiton, and Woodside Energy alongside working in education for Murdoch University and health as the Chief Architect for the Spine Program for the National Health Service in the UK. Jacques is also a member of the Open Wallet Foundation’s Government Advisory Committee as the official representative of RGoB and is the technical lead the Bhutan Decentralized National Digital Identity program.

Kuenga Zam
Director, Department of Digital Transformation, GovTech Bhutan
Bhutan
Kuenga Zam spearheads Bhutan’s digital transformation efforts. With over 18 years of experience in business transformation and software development within the Bhutanese government. She holds a Master’s in Information Systems from the University of Melbourne, Australia (2013). In addition to her role at GovTech, Kuenga serves as a Board Director for Bhutan Telecom Limited (BTL), one of the country’s leading telecommunications and internet service providers. She is also an executive member of VAST Bhutan, a civil society organization dedicated to promoting contemporary art in Bhutan.

Yodahe Zemichael
Executive Director, National ID Ethiopia
Ethiopia
Yodahe Zemichael is the Executive Director of Ethiopia’s National ID Program, driving the country’s digital transformation by aiming to register 90 million residents. He also serves as Deputy Director General at INSA (Information Network Security Administration). With over 15 years of experience as a technology advisor, automation engineer, and consultant, he has worked in both public and private sectors. Previously, he advised the Prime Minister’s Office, Ministry of Science and Technology, and GIZ. Yodahe holds a Bachelor’s in Electrical Engineering from Hawassa University and a double Master’s in Mechatronics and Microfabrication from a university in France.
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